{"id":9359,"date":"2025-11-14T14:52:49","date_gmt":"2025-11-14T13:52:49","guid":{"rendered":"https:\/\/ekotaxitatry.sk\/cookies\/"},"modified":"2026-07-22T18:01:23","modified_gmt":"2026-07-22T16:01:23","slug":"cookies","status":"publish","type":"page","link":"https:\/\/ekotaxitatry.sk\/cs\/cookies\/","title":{"rendered":"Cookies"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">OZN\u00c1MEN\u00cd O COOKIES<\/h3>\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost EURAZ s.r.o., se s\u00eddlem Murga\u0161ova 86\/1, 058 01 Poprad, identifika\u010dn\u00ed \u010d\u00edslo 50557858 (d\u00e1le jen \u201espole\u010dnost\u201c nebo \u201emy\u201c), jako provozovatel webov\u00fdch str\u00e1nek (d\u00e1le jen \u201eWebov\u00e9 str\u00e1nky\u201c), t\u00edmto vyd\u00e1v\u00e1 pro u\u017eivatele Webov\u00fdch str\u00e1nek (d\u00e1le jen \u201eU\u017eivatel\u00e9\u201c nebo \u201c vy \u201e) ozn\u00e1men\u00ed o souborech cookies \u201enebo\u201c ozn\u00e1men\u00ed \u201e).<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>COOKIES<\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\">Cookies (\u010di soubory cookies) jsou textov\u00e9 (datov\u00e9) soubory obsahuj\u00edc\u00ed mal\u00e9 mno\u017estv\u00ed informac\u00ed (dat), kter\u00e9 se p\u0159i n\u00e1v\u0161t\u011bv\u011b webov\u00fdch str\u00e1nek ukl\u00e1daj\u00ed do u\u017eivatelova po\u010d\u00edta\u010de, mobiln\u00edho telefonu \u010di jin\u00e9ho za\u0159\u00edzen\u00ed. N\u00e1sledn\u011b, p\u0159i ka\u017ed\u00e9 dal\u0161\u00ed n\u00e1v\u0161t\u011bv\u011b webov\u00fdch str\u00e1nek jsou soubory cookies odes\u00edl\u00e1ny zp\u011bt na webov\u00e9 str\u00e1nky (p\u0159\u00edp. jin\u00e9 str\u00e1nky), kter\u00e9 soubory cookies rozpoznaj\u00ed, a umo\u017en\u00ed tak webov\u00fdm str\u00e1nk\u00e1m rozpoznat u\u017eivatel\u016fv po\u010d\u00edta\u010d, mobiln\u00ed telefon \u010di jin\u00e9 za\u0159\u00edzen\u00ed. <\/p>\n\n<h3 class=\"wp-block-heading\"><strong><strong>\u00da\u010cEL COOKIES<\/strong><\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Cookies jsou pou\u017e\u00edv\u00e1ny pro r\u016fzn\u00e9 \u00fa\u010dely, po\u010d\u00ednaje zabezpe\u010den\u00edm funk\u010dnosti webov\u00fdch str\u00e1nek, p\u0159es umo\u017en\u011bn\u00ed individualizace a personalizace webov\u00fdch str\u00e1nek \u010di statistick\u00fdch anal\u00fdz chov\u00e1n\u00ed u\u017eivatel\u016f na webov\u00fdch str\u00e1nk\u00e1ch, a kon\u010de c\u00edlen\u00edm reklamy na u\u017eivatele webov\u00fdch str\u00e1nek.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong><strong>DRUHY A TYPY SOUBOR\u016e COOKIES<\/strong><\/strong><\/h3>\n\n<h4 class=\"wp-block-heading\">D\u011blen\u00ed cookies z hlediska trvanlivosti<\/h4>\n\n<p class=\"wp-block-paragraph\">Z hlediska trvanlivosti (doby ulo\u017een\u00ed) jsou cookies d\u011bleny na do\u010dasn\u00e9 cookies (sessioncookies) a dlouhodob\u00e9 cookies (persistentcookies).<br \/>Do\u010dasn\u00e9 cookies jsou cookies, kter\u00e9 se aktivuj\u00ed v okam\u017eiku otev\u0159en\u00ed webov\u00fdch str\u00e1nek a kter\u00e9 se automaticky vyma\u017eou v okam\u017eiku opu\u0161t\u011bn\u00ed webov\u00fdch str\u00e1nek. Dlouhodob\u00e9 cookies jsou cookies, kter\u00e9 z\u016fst\u00e1vaj\u00ed ulo\u017eeny v za\u0159\u00edzen\u00ed u\u017eivatele po dobu ur\u010denou v souborech cookies. <\/p>\n\n<h4 class=\"wp-block-heading\"><em>D\u011blen\u00ed cookies z hlediska p\u016fvodu<\/em><\/h4>\n\n<p class=\"wp-block-paragraph\">Z hlediska p\u016fvodu jsou rozli\u0161ov\u00e1ny cookies \u201eprvn\u00ed strany\u201c (first party cookies) a cookies \u201et\u0159et\u00ed strany\u201c (third party cookies).<br \/>Cookies \u201eprvn\u00ed strany\u201c jsou cookies, kter\u00e9 vytv\u00e1\u0159\u00ed webov\u00e9 str\u00e1nky, kter\u00e9 nav\u0161t\u011bvujete, a pouze tyto webov\u00e9 str\u00e1nky mohou tento typ cookies p\u0159e\u010d\u00edst (rozpoznat).<br \/>Cookies \u201et\u0159et\u00ed strany\u201c (third party cookies) jsou naopak cookies, kter\u00e9 vytv\u00e1\u0159ej\u00ed t\u0159et\u00ed strany (osoby), kter\u00e9 jsou ukl\u00e1d\u00e1ny do za\u0159\u00edzen\u00ed u\u017eivatele jin\u00fdmi webov\u00fdmi str\u00e1nkami (dom\u00e9nou) ne\u017e webov\u00fdmi str\u00e1nkami, kter\u00e9 si u\u017eivatel moment\u00e1ln\u011b prohl\u00ed\u017e\u00ed. Cookies \u201et\u0159et\u00ed strany\u201c jsou ukl\u00e1d\u00e1ny na mnoha webov\u00fdch str\u00e1nk\u00e1ch v r\u00e1mci internetu a t\u0159et\u00ed strany (osoby), kter\u00e9 tyto cookies vytvo\u0159ily, jsou tak schopny sledovat u\u017eivatele nap\u0159\u00ed\u010d v\u0161emi webov\u00fdmi str\u00e1nkami, kde jsou tyto cookies ulo\u017eeny. D\u00edky tomu tak mohou t\u0159et\u00ed strany (osoby) sledovat, analyzovat a vyhodnocovat chov\u00e1n\u00ed u\u017eivatel\u016f a provozovatel\u016fm webov\u00fdch str\u00e1nek tak poskytovat r\u016fzn\u00e9 slu\u017eby (nap\u0159. m\u011b\u0159en\u00ed n\u00e1v\u0161t\u011bvnosti webov\u00fdch str\u00e1nek \u010di um\u00eds\u0165ov\u00e1n\u00ed c\u00edlen\u00e9 reklamy).  <\/p>\n\n<h4 class=\"wp-block-heading\"><em>D\u011blen\u00ed cookies z hlediska funkce<\/em><\/h4>\n\n<p class=\"wp-block-paragraph\">Z hlediska funkce lze cookies d\u011blit na nezbytn\u011b nutn\u00e9, esenci\u00e1ln\u00ed cookies, analytick\u00e9, konverzn\u00ed, remarketingov\u00e9 a sledovac\u00ed.<br \/>Nezbytn\u011b nutn\u00e9 cookies (strictlynecessarycookies) jsou cookies, kter\u00e9 jsou nezbytn\u011b nutn\u00e9 pro fungov\u00e1n\u00ed webov\u00fdch str\u00e1nek. Pou\u017e\u00edv\u00e1n\u00ed nezbytn\u011b nutn\u00fdch cookies nevy\u017eaduje souhlas u\u017eivatele.<br \/>Analytick\u00e9 cookies jsou cookies, kter\u00e9 shroma\u017e\u010fuj\u00ed anonymn\u00ed informace o tom, jak\u00fdm zp\u016fsobem u\u017eivatel\u00e9 pou\u017e\u00edvaj\u00ed webov\u00e9 str\u00e1nky, nap\u0159\u00edklad jak\u00e9 podstr\u00e1nky jsou u\u017eivateli nav\u0161t\u011bvov\u00e1ny nej\u010dast\u011bji \u010di o jak\u00fd obsah se u\u017eivatel\u00e9 zaj\u00edmaj\u00ed nej\u010dast\u011bji. Tyto informace pak umo\u017e\u0148uj\u00ed zlep\u0161ovat atraktivitu a optimalizovat obsah webov\u00fdch str\u00e1nek.<br \/>Remarketingov\u00e9 cookies jsou cookies, kter\u00e9 pou\u017e\u00edv\u00e1me ke spr\u00e1vn\u00e9mu zac\u00edlen\u00ed a personalizaci reklamy<br \/>Konverzn\u00ed cookies jsou cookies pro anal\u00fdzu v\u00fdkonu prodejn\u00edch kan\u00e1l\u016f.<br \/>Trackingov\u00e9 (sledovac\u00ed) cookies v kombinaci s konverzn\u00edm pom\u00e1haj\u00ed analyzovat v\u00fdkon r\u016fzn\u00fdch prodejn\u00edch kan\u00e1l\u016f.  <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>COOKIES POU\u017d\u00cdVAN\u00c9 NA NA\u0160ICH WEBOV\u00ddCH STR\u00c1NK\u00c1CH<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">D\u00e1le uveden\u00e1 tabulka obsahuje popis cookies pou\u017e\u00edvan\u00fdch na na\u0161ich Webov\u00fdch str\u00e1nk\u00e1ch:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>N\u00e1zev<\/strong><\/td><td><strong>Platnost<\/strong><\/td><td><strong>Typ<\/strong><\/td><\/tr><tr><td>Adwords<\/td><td>Tracking, Konverzn\u00ed, Remarketing<\/td><td>Trval\u00e1<\/td><\/tr><tr><td>Facebook<\/td><td>Tracking, Konverzn\u00ed, Remarketing<\/td><td>Trval\u00e1<\/td><\/tr><tr><td>Google \/ UniversalAnalytics (_ga, cid, utmv, utmz, utma, utmb, utmc)<\/td><td>Tracking, Analytick\u00e9<\/td><td>Trval\u00e1<\/td><\/tr><tr><td>Sklik<\/td><td>Konverzn\u00ed, Remarketing<\/td><td>30 dn\u00ed, max 540 dn\u00ed<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>ZPR\u00c1VA A DEAKTIVACE COOKIES<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Google Analytics<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">V\u00edce o ochran\u011b soukrom\u00ed Google Analytics: <a href=\"http:\/\/www.google.com\/intl\/cs\/policies\/privacy\">http:\/\/www.google.com\/intl\/cs\/policies\/privacy<\/a><br \/>Chcete-li zabr\u00e1nit, abychom ve Va\u0161em p\u0159\u00edpad\u011b mohli pou\u017e\u00edvat slu\u017ebu Google Analytics, vyu\u017eijte pros\u00edm mo\u017enosti opt-out. Nastaven\u00ed preferenc\u00ed pro c\u00edlen\u00ed reklamy a remarketing naleznete v Google ad settings. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Spr\u00e1va nastaven\u00ed cookies<br \/><\/strong>Vyu\u017e\u00edv\u00e1n\u00ed soubor\u016f cookies m\u016f\u017eete spravovat \u010di ukl\u00e1d\u00e1n\u00ed cookies deaktivovat v r\u00e1mci nastaven\u00ed Va\u0161eho webov\u00e9ho prohl\u00ed\u017ee\u010de. Upozor\u0148ujeme v\u0161ak, \u017ee deaktivace cookies m\u016f\u017ee v\u00e9st k omezen\u00ed funkce na\u0161\u00ed webov\u00e9 str\u00e1nky, p\u0159\u00edp. zp\u016fsobit naprostou nefunk\u010dnosti n\u011bkter\u00fdch jejich \u010d\u00e1st\u00ed.  <br \/>Na t\u011bchto odkazech z\u00edsk\u00e1te bli\u017e\u0161\u00ed informace o tom, jak spravovat nastaven\u00ed cookies \u010di deaktivovat cookies v nej\u010dast\u011bji pou\u017e\u00edvan\u00fdch webov\u00fdch prohl\u00ed\u017ee\u010d\u00edch:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Google Chrome:<\/strong> [https:\/\/support .google.com=&#8220;&#8220;]<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Firefox<\/strong>: [https:\/\/support.mozilla.org\/en-US\/kb\/enable-and-disable-cookies-website-preferences]<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Internet Explorer<\/strong>: [http:\/\/windows.microsoft.com\/en-GB\/windows-vista\/Block-or-allow-cookies]<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Safari<\/strong>: [http:\/\/help.apple.com\/safari\/mac\/8.0\/#\/sfri11471]<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Opera<\/strong>: [http:\/\/help.opera.com\/Windows\/9.64\/cs\/cookies.html]<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Star\u0161\u00ed verze Internet Exploreru:<\/strong> [https:\/\/support.microsoft.com\/cs-cz\/kb\/260971]<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Microsoft Edge:<\/strong> [http:\/\/windows.microsoft.com\/en-us\/windows-10\/getstarted-get-to-know-microsoft-edge]<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Mobiln\u00ed Android:<\/strong> [https:\/\/support .google.com=&#8220;&#8220;]<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Mobiln\u00ed iOS:<\/strong> [https:\/\/support.apple.com\/cs-cz\/HT201265]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OZN\u00c1MEN\u00cd O COOKIES Spole\u010dnost EURAZ s.r.o., se s\u00eddlem Murga\u0161ova 86\/1, 058 01 Poprad, identifika\u010dn\u00ed \u010d\u00edslo 50557858 (d\u00e1le jen \u201espole\u010dnost\u201c nebo \u201emy\u201c), jako provozovatel webov\u00fdch str\u00e1nek (d\u00e1le jen \u201eWebov\u00e9 str\u00e1nky\u201c), t\u00edmto vyd\u00e1v\u00e1 pro u\u017eivatele Webov\u00fdch str\u00e1nek (d\u00e1le jen \u201eU\u017eivatel\u00e9\u201c nebo \u201c vy \u201e) ozn\u00e1men\u00ed o souborech cookies \u201enebo\u201c ozn\u00e1men\u00ed \u201e). COOKIES Cookies (\u010di soubory cookies) jsou [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"elementor_theme","meta":{"footnotes":""},"class_list":["post-9359","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ekotaxitatry.sk\/cs\/wp-json\/wp\/v2\/pages\/9359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekotaxitatry.sk\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ekotaxitatry.sk\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ekotaxitatry.sk\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ekotaxitatry.sk\/cs\/wp-json\/wp\/v2\/comments?post=9359"}],"version-history":[{"count":2,"href":"https:\/\/ekotaxitatry.sk\/cs\/wp-json\/wp\/v2\/pages\/9359\/revisions"}],"predecessor-version":[{"id":9362,"href":"https:\/\/ekotaxitatry.sk\/cs\/wp-json\/wp\/v2\/pages\/9359\/revisions\/9362"}],"wp:attachment":[{"href":"https:\/\/ekotaxitatry.sk\/cs\/wp-json\/wp\/v2\/media?parent=9359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}